Black Friday stats last year
Since Checkers was the first retailer to bring the US sales day to SA shores in 2014, it went even bigger in 2015 on Friday November 27th, so you can expect the sales to be even crazier.
According to Shoprite Checkers marketing director, “In 2014 we served more than one million customers on Black Friday. This year (2015) we have even more deals on offer on everyday products that were carefully selected with our customers’ shopping needs in mind,” said Neil Schreuder.
Of course there was mayhem when Black Friday started in 2014, and last year the mayhem increased, but the retailers are all excited as the day draws closer.
Retail sales in South Africa grew below expectations at 2.7% year-on-year in September and Black Friday comes as a welcome boost to stores willing to capitalize on the popular day.
According to Fin24 Nigeria, Africa’s leading economy, Jumia online store is preparing to cash in on the event and has hopes to outshine Alibaba’s “Single Day” sales record set in China earlier in November.
According to Ba, managing director for Jumia Nigerai said: “Our projections for this Black Friday 2015 are surpassing anything we could have hoped for only a year ago.”
According to Ba, the online store is showing statistics never seen before.
“The traction we are observing on Jumia for Black Friday is unprecedented, with 100 times more traffic on the website than a year ago at the same time,” he said.
- Source: Fin24