Consumer rights

Consumer rights are a part of our countries law that all should be familiar with. Whether knowing the act or the individual rights, this is information that can help you ensure the best possible service, as well as forces accountability throughout industries.

The Consumer Protection Act, No. 68 of 2008 was signed on 24 April 2009. Its aims were and remains to be intended to promote a fair, accessible and sustainable marketplace for consumer products and services. To establish national norms and standards to ensure consumer protection, to increase standards of consumer information, prohibit certain unfair marketing and business practices, promotes responsible consumer behavior, as well as a range of other functions. With all these impacting forces playing into a safe consumer industry, this is a way for businesses to be held accountable, shifting the control from the brands to the consumers.

What are your Consumer Rights?

The Bill of Rights enshrines the rights of all South Africans – including these rights. The Consumer Protection Act further outlines these key consumer rights, of which all South African consumers should be aware. These include the following:

  • Right to Equality in the Consumer Market and Protection Against Discriminatory Marketing Practices;
  • Right to Privacy;
  • Right to Choose;
  • Right to Disclosure of Information;
  • Right to Fair and Responsible Marketing;
  • Right to Fair and Honest Dealing;
  • Right to Fair, Just and Reasonable Terms and Conditions;
  • Right to Fair Value, Good Quality and Safety; and
  • Right to Accountability by Suppliers.

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